They say cash is king. Well, one way to ensure there’s always a king in the castle is to maintain a cash reserve. But what’s the optimal amount? There’s no simple answer. Your bank’s liquidity covenants are a good place to start. To take it further, identify various liquidity metrics and compare them to industry benchmarks. Believe it or not, many companies suffer from hoarding too much cash. Maybe the best way to find the right balance between excessive and insufficient liquidity is to create financial forecasts for the next 12 to 18 months.