Bottom-line potential may lie undiscovered in every company’s existing operations. How can you find these “hidden” profits? By digging into every facet of your organization. To do so, create a profit plan that outlines potential profit boosters and sets objectives for realizing these improvements. Among the best ways to put together such a plan is to ask three key questions: 1) What does our company do best? 2) What products or services could we cut? 3) Exactly who are our customers? We can help you conduct this self-examination and crunch the resulting numbers.